All of our products are made from bio-based ingredients, and we aim to make them as natural and organic as possible.

Our products are clinically tested under the supervision of dermatologists to ensure it is suitable for most skin types.

Crafted with precision, each product reflects Swedish excellence in functionality, sustainability and a touch of distinctive Swedish charm in every use.

Our cruelty-free products prioritize your well-being without animal testing.

All of our products offer a compassionate and plant-powered approach to skin and body care.

We offer refillable options for most of our products. We refill packs or containers, reducing the need for additional packaging and minimizing waste.

We prioritize the use of recyclable packaging materials such as glass and/or recycled PET plastic. These materials can be easily recycled, reducing waste and promoting a circular economy.

We embrace a minimalist design approach for their packaging, using clean lines and simple shapes. This not only creates a visually appealing aesthetic but also reduces the amount of material required for packaging production.

Materials used for our packaging are responsibly sourced. This includes using materials from renewable resources and supporting ethical practices throughout the supply chain.

Our high-density and high-quality plastic bottles are made from recycled plastic collected from coastal areas at risk of ocean pollution. All bottles are recyclable after use.